Why you should choose Internet Marketing
Why is internet marketing turning into a cost effective means to advertise? Primarily, this increase is being driven by the rising number of Internet users, raising awareness and growing broadband availability plus eCommerce. All are playing a key role in the expansion and popularity of internet marketing strategies. Specific targeted marketing, message tailoring, flexible rates, creativity, exposure, speed, and measureable ROI are the top reasons for the growth and attractiveness of the internet marketing medium. Online advertising has provided small firms with an opportunity to reach global marketing on the web. With a clean and effective online ad – small businesses can even beat conglomerates who have invested billions of dollars on print and television ads. With internet marketing, you can use Pay Per Click (CPC), directory listings like www.0199.co.nz, and search engine optimization techniques, to target specific consumers and markets.
Just as there are multiple levels of learning, so are there multiple levels and options in promotion. For example, a well-known performance group maintains a very consistent website, marketing upcoming shows and events. To market upcoming events, they utilize direct mail and postcard marketing. When attending local festivals or other public events, you will find full color brochures and advertising leaflets on the table for patrons to review and keep. All of these efforts are enhanced by regular email newsletters and all print collateral drives traffic back to the website; definitely a case of one hand helping to feed the other.
Mojo Marketing Ltd specialises in Internet marketing and other online business strategies. Contact us to discuss all your Internet marketing needs.
Traditional Print Advertising vs Internet Marketing
As old styles and trends reflect memories of times that some might prefer to forget, the term “everything old is new again” has never rung more true. This adage can also be used when marketing your business. Today, online advertising is a multibillion dollar business. It has the power to connect businesses and people like never before. For consumers who seek flexibility to research and buy online, online ads are a respite.
Ogilvy famously said of TV ads; “50% of advertising works, we just don’t know which 50%.” Not the case with online advertising! Today, marketers can readily measure the results of Internet advertising versus having to speculate with traditional media. The result is efficient advertising, targeting, and higher ROI. Whether you are a small town business or multimillion dollar corporations in New York City, chances are that you and your closest competitors have established websites and have used some form of online advertising to market business and services.
While it is true that the Internet has become easier to use and more accessible to marketers and advertisers, never underestimate the power of a well printed – and well placed – brochure, postcard, or flyer. In fact, with many companies focusing their marketing online, print advertising has the advantage of remaining the “tried and true” method. In addition to including internet marketing in your advertising budget, utilize the Internet’s search opportunities to find an online printing company to affordably produce your full color leaflets, advertising flyers, and other print collateral to round out your marketing efforts.
Businesses are shifting gears and operating at a faster pace today. Although the choice of an advertising medium is based on various factors, there are few businesses that have not chosen to advertise online. The importance of advertising a product or service to spread the awareness of its availability or existence is widely recognized. With the growing amount of Internet users, advertising online is only bound to grow exponentially. The change has been tremendous, both in the mindset of consumers and in the change in the marketing and advertising agenda. According to the emarketer report on US Advertising Spending, the Internet’s share of total media ad spending is rising by at least 1 percentage point every year. The main explanation for this is marketers are choosing to spend more on Internet ads, and less on ads in traditional print media.
Including traditional print marketing allows for a cross section of advertising on a variety of levels. For example, direct mail is an ideal, cost-effective way to target specific neighborhoods quickly and easily. Use flyer printing or postcard marketing to announce new services, special offers, or grand openings. Postcard printing is easy and affordable and will ensure your name reaches your local area quickly and efficiently.
Full color brochures are an ideal follow-up for networking events, sales meetings, and cold calls. Include catalog printing with your direct mail efforts to double your impact. Brochures and advertising flyers can be mailed directly to prospective or existing clients to further illustrate your products and services and drive sales. Consider using one panel as a registration or order form to round out your marketing push while also creating a multi-purpose collateral item.